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Michael Shook lead magnet writing sample


Each of us has an idea of what the word success means and how we achieve it. We also have ideas about how easy it is to become successful.

Sometimes we perceive success as being just out of our reach, something we could attain if we only tried a little bit harder.

Sometimes we see success as being far off in the distance, at the tail end of an enormously long and incredibly difficult journey.

And sometimes we are certain in our hearts that no matter what we do, that sweet feeling of achieving success is going to remain forever an elusive little wisp of an idea, destined to be the prize for someone else but definitely not for us.

We’re often told that success is reserved for the few, for the hard working, for the blessed, for the fortunate, for the people who are in the right place at the right time, for the winners.

For everyone else, we have to settle for 2nd, for 3rd or even 18th best.

We’re told there is only so much success to go around and once that is used up, there isn’t any more available for anyone else.

What a pile of Shazbat.

Success rationed out? Nothing could be further from the truth. You can no more ration success than you can ration love, or kindness, or courtesy.

There’s plenty of success to go around, and not only are you entitled to your share of it, but you can have as much as you want.

By achieving the success you want you can never diminish in any way the capacity of anyone else to enjoy as much success as they want.

And of course, the corollary to this idea is that nobody else can keep you from having as much success as you want either.

The trouble is that conventional thinking often confuses success and winning a competition.

Usually there can be only one winner in a competition. Everyone else, who is not the winner, is, well, not the winner. And because they don’t have the coveted winner label, the other choice is often – loser.

That’s the biggest trouble with conventional thinking, if you’re not the winner, you must be a loser. This is such a popular idea, that it makes it really hard to see success if you don’t win a competition.

However, since you are obviously not a conventional thinker, you are not stuck with that old idea of one winner and everyone else a loser.

With your success as your goal, it’s good to understand that nobody else anywhere at any time can keep the success you deserve away from you.

For an alternate point of view of success, check out the following example.

Let’s say a group of friends all decide to start their own businesses.  They decide to setup a little competition to see who can make the most money in their first year. They all chip in 10 dollars, so 30 dollars will be the big prize for the winner.

At the end of the year they get together and bring out their ledgers and take a look at the amount of money each one of them has brought in.

Clarence made a total of 85,000 dollars.  Adeline made 84,235 dollars. And Florencio made 82,000.

Looking at those numbers, it’s easy to tell that Clarence is the winner of the little contest.

And looking at the numbers again, it’s easy to see that each of them was very successful for their first year in business.

Competition and success are two different ideas and it’s important to see them as being separate. If Adeline and Florencio believed that only the winner of a competition was successful, they could easily think that they were not. But the truth is they are all successful.

To start being successful in our lives, what it really takes is believing the idea that we can be successful. Once that idea is part of who you are at heart, you can be successful.

If the idea of success is not part of who you are inside, then nothing you do on the outside is ever going to make you into a success.

Michael Shook lead magnet writing sample


The steps to success are not particularly complicated. They do take some modification of your current thinking. Just to be clear here, so there’s no mistake about this, achieving success is going to take some work. In some cases, it might take a lot of work.

But it is not going to take nose to the grindstone 24 hours a day, 7 days a week until you die from exhaustion.

Seriously, what would be the point of working like that if you never got to enjoy what you were working for?

Authentic success brings you a reward of the heart – so that you sincerely love what you are doing; a financial reward that allows you to enjoy your life in the manner you want; and a self-confidence reward – the idea that since you are successful in one area, you have the ability to be repeatedly successful.

This checklist will provide you a framework with which to start your success journey. When you’re going on a journey, you have to start. While that may sound simplistic, the truth is many people talk a good game, but never really get going.

Don’t let that person be you.

You can have a lot of fun, make some good money, and earn the kind of self-respect that can make your life sing.

Here’s the checklist. Read it. Think about it. Don’t rush through it. You deserve the life you really want to live.

The Checklist

1. Start with a big idea

Michael Shook lead magnet writing sample

Begin with an idea of success in mind that is so big it scares you right off the bat. If you want to be the number on writer on Medium – make that your goal. If you want to make a million dollars a year doing affiliate marketing – make that your goal. If you want to make it through the Badwater ultra-marathon from the depths of Death Valley to Mt. McKinley – make that your goal.

Along the way to your big success, you are going to make some checkpoints to make you sure you are on track. Those will also allow you to get a taste of success along the way.

Why not get yourself used to that good feeling?

Great expectations create great results. Expecting the best becomes a directional mechanism that will guide you to seeking out and finding what you expect.

The difference between great expectations and weak hopes is mindset. You can choose to live a fulfilling life or one of “whatever” or even one of sadness and despair.

It’s your choice. It’s always your choice. But when you begin with the idea of a very large goal and the belief that you can achieve this, you are already at least 187 steps ahead from where you started.

It’s important to note here, that you are the only person who gets to decide if your success goals are big. If the idea of doubling your income in a year makes your knees knock together a bit, then that goal is big enough for you.

If on the other hand, moving from your basement apartment to a beautiful new home filled with light and beauty at a price you can afford on the money you make right now makes you feel almost overwhelmed, then that goal is big enough for you.

If getting up from your chair by yourself after you’ve had a paralyzing stroke makes you feel queasy and uncertain of your ability to accomplish that, you are absolutely on the right track.

Start with a big idea.

2. Expect To Succeed

Quite frankly, most people don’t do this. Common wisdom dictates that you:

  • “Hope for the best.
  • Prepare for the worst.
  • And settle for what you wind up with.”

Those three points are certainly candidates for a demotivational poster. This is the perfect recipe for winding up exactly where you started. After expending all your energies, you topple exhausted back exactly where you began.

If you don’t expect to succeed, there is virtually no way for you to succeed, without a deus-ex-machina appearing at exactly the right moment.

We all live with an unconscious expectation of ourselves and our own lives. This expectation not only determines what we have in our lives but it also represents what we are willing to settle for.

Expectation is a very powerful idea and one that very few people ever learn to fully cultivate. Whatever you expect with certainty is what you will get in your life.

Expectation is the place where an idea becomes so real that you feel it’s reality in your life even though you can't hold it yet.

Expectation is like an invisible magnet that will attract into your life that which you expect.

When you expect something, you activate and engage that part of your mind that empowers you to think the unthinkable and do the undoable.

In effect, expectation is creating your world at the exact same moment you are thinking about it.

We all know people who succeed time after time. We usually think to ourselves how lucky they must be. In fact, when you change your expectations, you can live a different life.

When you set up your really big goal and deliberately concentrate your thoughts on achieving that big goal, you are changing the energy of the world around you.

You are making yourself a success magnet.

Does that sound a bit woo – woo? Maybe so. But if what you have been doing hasn’t brought you the success you desire, it’s time to try thinking a different way.

Expect to succeed.

3. Speak Differently

Michael Shook lead magnet writing sample

Words have power. They have almost if not more power than your thoughts, and your thoughts are incredibly powerful.

Think about it this way.

All day, your mind is packed full of thoughts chattering away non-stop. Unless you are emphatically feeling a particular emotion, most of the time your mind is occupied with thinking.

Those thoughts show up most often in words. It’s as if we have this constant barrage of conversation inside our heads. This is just the way our minds work.

Many times – in fact – most times, that conversation is unkind. Those unkind thoughts and words are directed toward ourselves.

When we first decide we’re going to create success in our lives, those internal voices start up in earnest. They tell us things like:

  • “Who are you to believe you can be successful.”
  • “Look at all the people who have already tried and failed.”
  • “You don’t have what it takes to make a success of your life.”
  • And endless variations of this theme.

That’s why it’s important to learn to speak to yourself differently. You don’t want that critical voice inside your head waiting for you to fail, encouraging you to give up, and giving a mean little snicker when there are issues to overcome.

Nobody needs that.

In order to change what that little internal voice keeps yammering on about, you need to think different thoughts on purpose.

Thoughts like:

  • “Good for you, getting on with life. Keep going.”
  • “Being successful is easier than I thought it was going to be.”
  • “I like this new successful part of my life.”

Of course, you can choose other words of encouragement to tell yourself if these don’t fit for you. But make sure you choose some. Every time that little nagging, belittling voice shows up, just tell it to hush, and then think your success thoughts on purpose.

It takes some getting used to, creating this new habit, but honestly no more than a week or two. Considering how long you’ve been telling yourself unkind things, that’s a small amount of time.

Speak differently.

4. Act in accordance with your new idea of success

When you first decide you're going to succeed in a big way, you're going to be working with the life habits you already have.

Those habits have brought you to where you are today.

Intrinsically, there is nothing wrong with habits. They save us a lot of time when we don’t have to decide which side of the road to drive on, or which shoe goes on which foot or which hand to use to brush our teeth.

Those are all habits and we learned them well, there's no need to go back and learn differently.

But to change your life you must create new habits that are more in line with the success you want.

If you’re in university and have been barely squeaking by and you want to graduate with honors, you need to change your "study habits"; your “paying attention in class" habits; and your “what shall I do tonight” habits.

Those are not difficult things to do and they will make a difference in your life.

If you want a new job, you need to change the habit of waiting for someone to come to your home to offer you that new position.

If you want to be rich, you need to change the habit of how you think about money and what you are doing to get it.

You created all your habits in the first place. You might have copied them from someone else but when it comes to your life, you are in charge of what you do.

Whether you keep on going the same way you always have or you decide you want to create success in your life, your habits are going to help or hurt you.

When you want something different than what you have right now, you need to think and act differently. Any action you take toward the success you want is going to help.

Is it possible you might make a misstep or two, and then realize your new habitual action is not helping? Of course, it’s possible. But when your ultimate goal is the successful achieving of that new something you desire in your life, all you do is change what you are doing.

You’re in charge, and you are free to change whenever you decide that's the right thing to do.

Be the new successful you in every way you can. Soon any old you is going to be just a memory.

Act in accordance with your new idea of success.

5. Believe it.

Most people are taught to believe it when they see it. In some situations, that is a perfectly reasonable idea.

If your friend tells you the town is erecting a new monument in the park in honor of all purple colored dogs everywhere, that would be OK to tell them you will believe it when you see it.

However, matters of personal change are different. When you decide you're going to be more successful in life, the ideas are transposed.

You must believe it first, before you see it.

When you believe and expect success it's not like expecting something good or something similar, it is your goal. It’s the only goal you have.

You have to stop settling for less than you can be or have. When you are willing to settle for something less than what you really want, your belief takes a hit.

A big hit.

That makes it hard to keep that belief intact. You already decided what you were going to be successful at. Could there be a small setback or a detour?

Sure there could be.

Is that any reason to stop believing in your ability to have the success you desire?

Absolutely not.

Now in all honesty, most people are not willing to suspend their disbelief in themselves long enough to change their lives. But it's good bet you're not like everybody else.

It’s also a good bet you don’t want to be like everybody else.

On a personal level, everyone is different than everybody else. And on a human being level, we all share certain commonalities. That’s the way the world is set up and there’s nothing wrong with those ideas.

But we all have our own individual ways to walk through the world, and if you want to be successful – I mean the kind of successful that blows away all your previous thoughts and dreams, you need to be different.

That means, you must believe it before you see it.

It works, it’s about having faith in yourself, and lots of people have done it before you. So while your individual idea of success is, there is a world full of examples that you can look to and emulate in your own way.

You got this. And you deserve success.

Believe it.


Many people believe the hand we're dealt in life is what we will always hold. We keep doing the same things over and over and we decide this is the truth for us. That what we have right now is what we'll always have.

But that’s not true.

There are plenty of people who take charge of their own lives. People who believe they deserve more than the original hand they were taught to accept.

  • The first step is deciding what it is you really want.
  • The second step is changing your expectation of yourself.
  • Third comes changing the way you talk to yourself and other people.
  • Next comes changing the way you act.
  • And finally comes changing your belief so that you can be ready to succeed.

Your life is happening right now. It’s being lived whether you believe you're in control or not. Every day that you wake up and go to bed is a day gone by.

It’s up to you to decide if you’re going to let any more time go by without living the way you want to.

When you decide you want a change in your life, when you want to create the kind of success you’ve been looking for, you might want some assistance in doing that.

If that’s the case, visit our website at: We've helped a lot of people change their lives and experience the kind of success they’ve always wanted.